I'm slow, but I finally tried Nutella a month or so ago. You find it with the Peanut Butter in the grocery store. It is a blend of hazelnut (Mom got me started on the hazelnut flavor years ago) and chocolate.
My first try was Nutella on bread. Yuck. I wasn't crazy about it. However, I have found several ways that I do love it:
*Nutella as icing on brownies (To die for!)
*Nutella on graham crackers
*Nutella with pretzels (got the sweet and salty thing going)
*Nutella (instead of butter) on pancakes--syrup on top (yum!)
Things I haven't tried yet, but will:
*Nutella and 'Nilla wafers
*Nutella s'mores (skip the Hershey bar)
*Nutella on tortillas
*Nutella as a fruit dip
*Nutella on Ritz Crackers (another sweet and salty)
A former student in Italy posted a picture of herself beside Nutella jars as big as her head. She said they cost about $20, and that she can't find a jar of peanut butter in the country. (No peanut butter?? gasp!)
I always thought those Italians were on to something, and now I know it: Tuscany wine country and now gallons of Nutella. I need to get a passport!